Internet marketing in hospitality requires in-depth knowledge and expertise in three critical areas: the travel & hospitality industry, advertising & marketing, and the Internet. HeBS principals and consultants combine the best practices in all three critical areas: solid hospitality and travel background (25+ years), Madison Avenue advertising and marketing background (8+ years) and extensive Internet distribution and marketing experience as founders, CEOs and executives in two consecutive Internet start-ups in hospitality and travel (7+ years).

HeBS has pioneered many of the "best practices" in hospitality Internet marketing and direct online distribution. HeBS has extensive experience managing the eMarketing activities for more than 250 hospitality companies, from large brand hotels to small boutique properties. This expertise translates into saving precious marketing dollars for its clients.

An effective eMarketing strategy utilizes all the market resources and channels available on the Internet. This includes implementing a robust Search Marketing Strategy, Email Marketing Strategy, Customer eMail Capture Strategy, Online Sponsorships, Link Creation and Link Popularity Strategy, etc. All of these strategies are well within the hotel reach. HeBS provides in-depth knowledge and industry expertise to help hoteliers successfully compete online.

eMarketing and its various formats can be used successfully as a direct response vehicle (short-term, results-oriented) or as a branding tool (long-term and meets strategic goals). We recommend hoteliers to focus their resources on eMarketing formats that are best used as a direct response tool:

• Search Engine Marketing
• Email Marketing
• Link Popularity
• Online Sponsorships
• And to a lesser extend focus on Display Advertising (banner ads)

HeBS hospitality Internet marketing services include building a comprehensive eMarketing strategy for the hotel, customized to take into account the hotel's concrete requirements, product aspects and budget, its unique challenges and comp set, and its environment and destination characteristics. This strategy usually includes:

Search Engine Marketing:

• Organic/Natural Listings
• Paid Inclusion
• Keyword Marketing (Pay-per-click marketing - PPC)
• Local Search Marketing

Email Marketing:

• Email Capture Strategy
• Email Marketing to Own opt-in list
• Travel agent email marketing
• Meeting planner email marketing
• Email sponsorships on email newsletters to important customer segments (e.g. spa, wedding, honeymoon, meetings, golf, lifestyles, etc)

Link Popularity:

• Link Creation Strategies
• Link Popularity Strategy

Online Sponsorships:

• Destination sites
• Customer segment affinity sites
• Travel and hotel directories
• Email sponsorships
• Lifestyle activity sites

Please complete the Information Request Form. Tell us a little about yourself and your needs and we'll contact you shortly. Use this form to request a FREE Internet Audit of your Hotel Internet Marketing Readiness.